How to Begin an SEO Program:

To begin, fill out our form to request a free report. It will compare your web site
to your competitors, showing you how well you rank for a keyword in a major search
engine and then makes suggestions as to what improvements should be made. iNamics
uses several sophisticated software tools to help us
evaluate your web pages. Unfortunately,
if your web pages aren't optimized, then this report may show many zeros under your
sites heading. Submitting your web site to search engines without first optimizing
is almost pointless. Most likely, your web site is listed at a position where it
rarely, if ever, will be seen -- unless your precise company name is searched for,
versus your product or service category. It’s possible your web site may not even
be index at all by search engines because there is no content or information enough
to list it or there are other technical problems. We see this often.
Most search engines display 10 results on the first page, and fewer and few people
click through to the second and third page and so on. Usability expert Jakob Nielsen
says, "Users almost never look beyond the second page of search results." Danny
Sullivan, ClickZ Search Engine Marketing Columnist, puts it this way: "Being listed
on position 11 or beyond means that many people may miss your web site." For that
reason alone, optimizing your web pages is a very important step in promoting your
web site.
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